5 Responsive Design Practices That Make a Website Look Great

20 October 2016

London: As we all know, mobile phones are currently the most popular digital devices on the planet with almost one third of the world population owning a smartphone. The number of smartphone users is also estimated to reach 4.7 billion by the year 2017.
This being the scenario, isn’t it a high time for business to think about making their websites responsive?
It certainly is! With the immense popularity of mobile devices, responsive web design has become as important as having a website itself. So, here we bring you the best responsive design practices that make a website look splendid on all devices.

1. Start with Your Brand
Yes, the first and foremost thing to consider while making a website responsive is the brand. When a customer visits your website, he/she should clearly understand who you are, what you do and what you’ve got to offer them. This can effectively be communicated with the smart usage of your brand name, an attractive logo and a simple tagline that best defines your services! This is the best way to lead the visitors of a website.
Who would continue browsing when their very first sight goes boring and confusing?
Nobody would even show some interest to know your services when they don’t see your brand at their first sight. So, show them your brand when they first hit your site and ensure they know who you are.

2. Page Loading Time
“Loading, please wait“
Isn’t this the most annoying welcome ever to a website?
We should understand the fact that, as the loading time of a website increases, the probability of the user leaving the site also increases. Users these days want a website to load in the matter of seconds, and they don’t stay even for a second if they’re kept waiting beyond the threshold speed they’ve set for themselves.
Page loading speed will not only cost you a few customers, but also puts you far too behind in the search engines as loading speed is also one of the factors that are being considered to put a site on top. So, one has to make sure that the website loads faster on all devices while working on responsiveness.

3. Content Layout
Content strategy should be the high priority when it comes to responsive web design. You should plan your content layout in a simple yet beautiful way that pleases the visitors. The current trend is to use more of images rather than text on the home page and other secondary pages. Decide how the content changes when visited on a small screen and optimize the content to fit to the layout on any device.
Whatever might be the content (text, image, video, gif or any other form); you need to make sure that it’s readable on any device. But if you use more images or videos, you’ll have to make sure that it’s included in a seamless way such that it doesn’t affect your website.

4. Large Buttons and Clickable Areas
Many amateur web designers have a wrong perception that they should make the buttons smaller on small screen devices. But, making the buttons larger on small screen devices allows the users to tap them easily. For instance, if your website has a grid with a link saying “read more”, make the entire grid a link instead of the text alone.
Making the buttons smaller makes it really difficult for the users to tap exactly where they intend to and this frustrates users the most. Larger button greatly improves the usability of a website while also making it user friendly.

5. Balanced Font Size
Font size of the text on a website makes it look elegant if it’s balanced between the header and paragraph. If it’s not, it can also be the reason for the site looking odd on small screen devices. For instance, long headers don’t look good on small screen devices, especially if it stretches over a few lines.
There should be a proper balance in font size between the header and paragraph text, which otherwise adds a clumsy look to the website making it look uneven.
These are a few best responsive web design practices following which makes a website look great on all devices.
After going through these points, don’t you think that responsiveness is as equally important as having a website? It definitely is! If your website isn’t responsive, there’s a chance of you missing out the customers who access your site on mobile devices. Why take that chance?
Fortune Infotech, having significant experience in web design and development, helps you build a responsive website at an affordable cost. Let us know what your business is and what your requirements are. Our skilled designers and developers understand your needs and come up with an ideal solution. Get in touch with us for any web development requirements.

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