More than 70 percent of businesses underestimate the importance of SEO conversions

15 March 2012

London : The reports from the studies made by Slingshot SEO found that businesses using new media marketing channels, including organic search and social media marketing, never understands the true value they receive from the SEO.
The organizations studied analytics data pin downs the channel probably to increase businesses’ conversion capability. One exciting find was that businesses are too swift to attribute direct visits that result in leads and conversions to offline marketing. Instead, Slingshot suggests these users are frequently returning to websites after initially landing on them previously from search, social media or email marketing campaigns.

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